CALGARY, May 13 /CNW/ - Rare Method is pleased to announce the addition of Mark Vanderland as Digital Creative Director and Nichole Desrosiers as Director of Media.

"We are truly excited about these extraordinary individuals joining the team. With their help we can continue to provide the innovative solutions that our clients have come to expect, and our continued success depends on the experience and expertise that both Mark and Nichole bring to our team," said Tom Short, President.

Mark Vanderland was previously with Critical Mass, an Omnicom owned digital agency. Having worked with a variety of clients to offer premier creative solutions including; Mercedes Benz, Nike, Las Vegas Visitors and Convention Bureau and Hyatt Hotels. Mark's varied client experience will be extremely beneficial to Rare Method's portfolio of clients. Mark joins Creative Director Kevin Simcock in leading the Calgary Creative team under the guidance of Chief Creative Officer, Jeff Olsen.

Nichole Desrosiers' experience includes TMP Worldwide, Venture Communications, and Critical Mass, working with clients such as Rolex, Moen, Albertsons, Michelin, Smithsonian Institute, Travel Alberta and the Las Vegas Convention and Visitors Authority. Rare Method will be leveraging Nichole's expertise as it continues to capitalize on growth trends in online media.

Tom Short further explains "The continued growth of online marketing, which is expected to double in the next 3 years to $44 billion, is propelling our organization forward and we are extremely fortunate to have a company and culture that attracts the best and brightest as we position our organization to become one of the top interactive agencies in North America."

About Rare Method Interactive Corp.

Rare Method (TSX-V: RAM) is a leading interactive marketing agency that designs, builds, implements and optimizes strategic interactive marketing programs that acquire, convert and retain customers. Rare Method offers a full range of interactive marketing services including interactive marketing strategies, creative development, technology development, implementation of interactive marketing programs and campaign optimization. Rare Method, which has offices in Calgary, Alberta and Salt Lake City, was recognized as Alberta's second fastest growing company by Alberta Venture magazine in 2007 and one of the top 25 employers in Canada in 2008 based on a study by the Queen's School of Business, Queen's Centre for Business Venturing and Hewitt Associates. www.raremethod.com

For further information:

Investors and Media: Mr. Tom Short, President, Rare Method, (403) 543-4500 or investors@raremethod.com

The TSX Venture Exchange does not accept responsibility for the adequacy

or accuracy of this release.

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Investors and Media: Mr. Tom Short
 President
 Rare Method
 (403) 543-4500
 or investors@raremethod.com