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Lightscape Technologies Forms Strategic Partnership With Major Advertising Agency Agreement With Ogilvy & Mather Affirms the Breadth of Growing Network of LED Billboards; Royce Yuen, Chairman of Ogilvy & Mather Hong Kong Joins Lightscape's Advisory Board May 5, 2008 9:16:00 AM
HONG KONG -- (MARKET WIRE) -- 05/05/08 -- The agreement establishes a framework through which Lightscape will offer its portfolio of large-scale, high-resolution LED billboards to clients of Ogilvy & Mather as they develop their advertising and media-planning strategies. In addition, Ogilvy & Mather will refer suitable new LED billboard locations to Lightscape, which will subsequently be developed by Lightscape to further enhance the breadth of its network. Lightscape's growing network of LED billboards and its full-service LED solutions capability presents a highly attractive advertising channel for global brands that want to reach affluent consumers in Hong Kong and China. To strengthen the commitment of this partnership, Royce Yuen, Chairman of
Bondy Tan, President and CEO of Lightscape, commented, "We are very pleased to form this relationship with Ogilvy & Mather, a global leader with an impressive client roster of some of the world's most recognizable consumer brands. This agreement is the latest in a series of strategic partnerships that Lightscape has entered to realize its goal of becoming the leading outdoor LED media company in Asia." Lightscape is rapidly building up its LED billboard media network in prime locations in Hong Kong, and also in China through its joint venture arrangement with a subsidiary of "This partnership with Ogilvy & Mather affirms that Lightscape's growing network of LED billboards has the breadth and reach required to attract top-tier advertisers," continued Tan. "We are well positioned to capture the enormous potential of the outdoor LED advertising market." Royce Yuen commented, "We're pleased to team up with Lightscape to offer our clients the most cutting-edge media channels to both attract new customers and reaffirm their global positioning. LED panels provide a unique alternative for advertisers to expose their brands in a dynamic and interactive manner in the market. This 360 degree method of customer engagement is indeed what we believe and practice in effective brand management." Ogilvy & Mather is one of the largest full-service advertising agencies in the world, operating in 125 countries including offices in Hong Kong and all major cities in China. Founded in 1948, the company is a subsidiary of the About Lightscape Technologies Cautionary Disclaimer - Forward-Looking Statements This news release contains "forward-looking statements," as that term is defined in Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities Exchange Act of 1934, as amended. Such forward-looking statements include, among others, the estimation, expectation and/or claim, as applicable, that: Lightscape expects to rapidly build up an LED billboard media network in prime locations in Hong Kong, and in China through its joint venture agreement with a subsidiary of Contact: Sharron Silvers Gavin Anderson & Co +212 515 1931 ssilvers@gavinanderson.com Joshua Goldman-Brown Gavin Anderson & Co +852 2218 9952 jgoldman-brown@gavinanderson.com.hk |
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